It's 2018 and social media influencers are everywhere. 
Facebook, Snapchat, Instagram, Twitter, even our televisions, bloggers are the celebrities of the moment. Maintaining the status as a high profile influencer definitely has its rewards however, life online doesn't go without challenge. 

This brings me onto the reason why I am writing this post...

As followings grow, so do levels of responsibility. 

The Irish blogging scene has come under fire for their levels of photoshopping and editing of images. This follows the establishment of an Instagram page calling out the influencers, comparing photographs from their past, prior to fame with recent posts.

Before we get into this, I want to say, I have nothing against using filters or blurring out the odd lump and bump. 
My issue is with the lies within...

Lies, drawn from insecurities of influencers, filtering into the troubles of their huge followings.

I for one do not condone the public embarassment of any human being, be it social media stars with thousands of followers or your everyday Mary and John going about their daily business. 
I do however, completely understand the public's interest in outing these celebrities for changing their appearance online. 

In a world where mental health is so prevalent and body image is of huge concern, it is not easy to watch the people we look up to constantly be so "perfect."

We grow up online, surrounded by those we aspire to be. 
To be lied to and sold false information, that hurts... It hits hard, deep within. 
The feeling of not achieving the fitness goals or perfect skin, hair and makeup we are sold day in and day out on our news feeds is sickening.

That's the thing though... Photoshop, surgery, even glam teams, they are not reality!
Influencers need to start taking the mentality of their followers into account before posting these unrealistic images for the world to see.

As a response to this movement by the public, Irelands high profile bloggers have decided to start an anti bullying campaign with a "plan."
I am totally for this however, if these influencers would just stay true to themselves, there would be no need for it at all. 

Stop with the photoshop, be honest about surgery... At the end of the day, who really cares? 

Bullying is wrong, no matter what the cause or how worthwhile you feel it may be.

To quote Rosie Connolly...

"Stop and think before you join in on any bullying forums, threads or pages... What else could you do with that time to make YOUR life better, instead of hating someone else's."

Stay gorgeous,
Katie x



So, here we are... Another year over and a new one just begun.
2017 was, well, fairly meh if I'm honest. Not a lot happened and even though there were some lovely moments, I honestly couldn't be happier to see the back of it.
Now, I know what you're all thinking... Yet another one of these "New Year, New Me" posts, written on the 1st to be abandoned by the 21st. 
Sure, there is a strong possibility that may happen but I promise you, I am going to try harder than ever to make 2018 a year of fun and friendship, filled with opportunities and many happy memories.



To kick off 2018, I have decided to throw myself into fitness. Cliché, I know but seriously, having spent my summer in the gym, I have discovered a genuine love for working out and healthy living. Not just aesthetically but mentally. Lucky enough to receive gym membership for Christmas, I have made a promise to myself, to try my very best to make the most of it. I'm even considering documenting my journey along the way in the hopes of keeping myself motivated. I feel excited to start the year (one day late) with a fresh slate, for who knows what the future may hold...

As for this blog, given that I am almost half way through my Journalism course, writing and building a portfolio is becoming increasingly important. Although I love nothing more than pouring whatever words come to my head out and into this blog, sometimes I find it very difficult to come up with ideas. This, if I'm honest can be very disheartening and does make me wonder if I will ever make it in a world where fresh material is constantly being created.
I will not let this stop me though...
I am determined to make 2018 the year of putting my head down, writing posts I hope you will all want to read and share with others.


With those being my two main goals, I have many other small aims for the year ahead.

I want to explore music, go to gigs and discover artists, new and old.
I hope to become more positive and confident in myself.
I would love to travel and see some of our beautiful world.
I will not let anybody stop me from wearing what I want for fashion is my favourite form of self expression.

Thank you 2107 for all you have taught me.
Here's to 2018, I can't wait to see what you have in store for us.


Katie x
Not Just Your Everyday MUA


Lucy Fitzgibbon (17) a.k.a. LucyFitz is far from being your everyday teenage girl.

With almost 40,000 followers on social media, Lucy is set to be Ireland’s next big thing in the world of makeup and beauty blogging.

It all began in her bedroom back in Askeaton, County Limerick during Christmas 2015.

Having initially set up an Instagram page where she could generate content from her latest makeup creations, Fitz describes how “it all snowballed from there.”

Three weeks into the establishment of “LucyFitzMakeup,” to her surprise, people began messaging for makeup appointments.

Fitz knew from the start she did not want to be an MUA (makeup artist) as she believes “makeup artists are very replaceable.”

Following on today’s social media trend of every second person being an MUA, Lucy has not limited herself in this regard.

Instead, Lucy is determined to focus on her blog in the hopes of someday bringing out her own line of products.

Admittedly this will be tough for the young blogger given she is currently balancing her studies in preparation for the Leaving Cert alongside her budding beauty career.


Lucy, like many others has been subject to negativity both online and within the beauty community.

“People don’t take me that seriously due to my age,” Fitz explains despite trying to use it to her advantage as proof of how motivated she is.

Lucy feels very lucky to have an “army of people” behind her when negative comments are passed as loyal followers are key to staying positive when surrounded by online hate.

“I feel like my followers are all organic, I’ve grown them from me and not other people’s shoutouts,” she says proudly.

With a strong belief that nobody is perfect, Fitz alludes to the fact that her followers like her for being down to earth and relatable, creating a platform allowing her fans to remain loyal whilst being interactive.


Unlike most popular beauty bloggers, Fitz does not maintain a so called “perfect image,” openly removing her makeup in front of thousands in the hopes of relating to those who follow her.

Speaking about her recent experience following a free press trip to London, Lucy wants her followers to understand, “it’s not all as it appears to be,” describing the industry as “awful.”

Already, at the age of 17, the blogger has had to ask herself, “do I really want to get myself into this?”

Rather than focusing on the downside, Lucy has thrown herself into her work, concentrating on her brand and upcoming event, “Lucy Fitz Here and Now.”















“I want to talk about things I haven’t talked about before and show a side people don’t know about me.”

Although growth of her platform has been gradual, Lucy is “excited to see how far it will go,” and is curious if it will keep progressing as she grows older.

With hopes and dreams of studying physics and astronomy, Lucy is looking forward to the future as she really does not know what is in store for her.

 “I hope by the time the Leaving Cert comes around that I’ll be able to retire I’ll be so famous,” she jokes.


Katie x
Today marks the day John Lewis' 2017 Christmas advert officially sees its release. 
For those of you who don't already know, John Lewis is a chain of high-end department stores in the UK famous for not only their beautiful products but also their annual Christmas advertisements. Given the day that is in it, I figured why not look back on what have been some of mine and hopefully your favourite stories from the past few years.

To kick off, the advert that caught everybody's attention, shooting the company into the spotlight, 
2013's "The Bare and the Hair"


Next up, one of my absolute favourites. 
A real heart warmer, 
2015's "Man on the Moon"


A love story that would melt even the coldest of hearts,
2012's "The Journey"


Another favourite of mine, this story brings a tear to my eye and I'm sure its not just me,
2014's "Monty the Penguin"


John Lewis did a great job with 2011's ad, perfectly summing up what the countdown to Christmas and the anticipation of that all important day is really like for both young and old.


An adorable portrayal of the Christmas Day excitement and yet another favourite of mine,
2016's "Buster the Boxer"


A little bit of a let down and somewhat confusing with the story line, this year's advert is causing a bit of a stir on social media.
Last but not least, 2017's brand new John Lewis advertisement, "Moz the Monster."
Like it or not, you decide.


Katie x
1980's, 1990's, 2007 and now 10 years later, having come and gone in and out of fashion, the famous full fringe is well and truly back with a bang. Coming in a variety of styles, celebrities such as Ariana Grande, Bella Hadid, Dakota Johnson and even Kylie Jenner are bringing the once forgotten trend back to life.




Having had a fringe myself for a while now, here are my top tips on how to rock what I believe to be the next big thing coming into 2018.


To begin, there is a good chance your first fringe will not turn out exactly how you wish, mine certainly didn't! Don't let this put you off though, do your research, find a style that you really love and allow the fringe to grow and fit your face. I promise you that with a little trial and error, you will eventually be left with the fringe of your dreams.

August 2016
August 2017















Should you commit to this hairstyle, I do warn you, it can be quite a nuisance depending on the style and how fussy you are. Unfortunately, Irish weather and bangs are not what you would call best friends. For me, having a full, block fringe, I find the wind completely destroys the look as it splits and blows it everywhere. Should you find yourself in this situation, my top tip for you is to carry a comb in your purse or bag. A quick brush through and you will be back to normal. For those of you who opt for a more chopped fringe, this should not be of much bother to you.

blonde hair GIF

Ok so here's the downside to having a fringe, even the best hairdressers mess up. Not every time thankfully but once in a blue moon you will be left less than impressed. Whether it be a crooked fringe or you end up looking like Haku from Spirited Away, just go with it, hair grows back in no time.



 Speaking of hair growth, tired of the fringe already? Decided its just not for you? Well then, the side swoop is your new best friend. You always have the option to turn your fringe into a side fringe be it three days or three weeks old. I do this a lot when I'm out or in the gym as a fringe against your forehead can be quite uncomfortable when you sweat. No matter how good it looks, there is no better feeling than sweeping a fringe off your face for that extra breath of fresh air. Change up your look or simply grow it out into side bangs, you decide.


Still not sure if you want to make the chop? Do what I did and give it a trial run. Here are some links to tutorials on how to DIY your bangs.








Stay gorgeous,
Katie x
Autumn. The season of hot chocolate, wooly jumpers and fallen leaves. What is it about this time of year that warms our hearts? Is it the almost winter weather? The cheeky sun peeping through the dull grey sky? Is it simply the beautiful colours of fall?

Transitional shades signalling a change in time. The bright green grass faded, bare brown trees swaying in the lazy breeze, the golden glow of candles glistening inside windows. Everywhere you turn there's orange; leaves, pumpkins and even the odd fluffy hat.

Gone are the long, balmy summer's evenings and in with the cold, Halloweeny nights. Torrential rain beats down off the windows, wind swirls through the trees and dark grey sky as it descends on life. 
All is still.

It's the small things... Coming home to put on our favourite fluffy pyjamas. Open fires, warm blankets, rubbish tv, hot chocolate or maybe even a hot port. Cuddles, be it with partners, children or pets make the thoughts of what is on the outside disappear. 

Life slows down...
For behind closed doors, 
we are safe. 





















Autumn for me is by far my favourite season. Sure, it’s cold and miserable out but that’s what’s most enjoyable about this time of year. It goes without saying that the fashion is to die for. I swear nothing makes me happier than seeing all the fabulous knitted clothes lined up in shops. I mean, who doesn’t love to just hide away under a huge woolly jumper every now and again?
As if the fashion wasn’t good enough, the food... oh my god the food! Piping hot homemade stews, freshly baked brack and creamy vegetable soup, what's not to love!


Who else lives for when the cafe's start introducing speciality hot chocolate? My absolute favourite that I've come across so far has to be the "Terry's Chocolate Orange Hot Chocolate," from a quint little coffee shop known as The Stormy Teacupin Limerick City. The smell of it alone will have you dreaming of Christmas.



Speaking of Christmas, is it just me or has the buzz begun even earlier this year? It's as if Halloween doesn't exist anymore. I don't know about you but, as much as I love Christmas, I find it very hard to enjoy Autumn with everyday there being new ornaments added to shop windows. Fall is a season of enjoying time before the winter hits, not who can get their decorations up the quickest.
I am going to write more on this soon but for now, sit back, enjoy the hot chocolate and beautiful colours before the snow comes. 


Katie x
With Longitude done and dusted and festival season in full swing, I’ve decided to round up what I believe to be this year’s festival fashion must haves. Whether you’ve your entire weekends wardrobe planned to perfection or you’re totally lost as to what you should wear, keep on reading for that extra spark of inspiration.


Shorts
It goes without saying that a pair of shorts are an absolute essential for any festival goer. Wind, rain or shine, nothing will look better in the middle of that field than a funky pair of shorts. With so many options out there, you really can’t go wrong. A personal favourite of mine are high waisted denims like this pair from Boohoo for €20



Pair your shorts with 2017’s must have accessory, chunky fishnet tights if you really want to make a statement.




Bardot Tops
One of the most flattering forms of clothing a person can wear, I cannot recommend these tops enough. Suited to every body type, a good off the shoulder can be worn all year round, not just for festivals. These tops are literally everywhere at the minute so you should have no problem finding one you like. Be sure to hit up Penneys/Primark where you’re bound to find absolute steals like these for €11 and €13.
Playsuits
Who doesn’t love a playsuit? Top and bottom all in one, all you need worry about is a comfortable pair of shoes to match. Why not try out the gorgeous playsuits from the Lucy Fitz collection which are currently on sale at Glowing Girlies for €30. 




Strappy Frill Hem Rose Print Playsuit 1

Strappy Frill Hem Rose Print Playsuit

Bralettes
Not for the faint hearted but I promise you, these bad boys are the best way of taking your festival outfits from drab to fab. There is literally no end to the amount of ways you can style a bralette… Pair it with a shirt, low cut tops, oversized denim jackets, you name it. Have some fun with this stunning Forever 21 piece for only €13



Sheer Lace Bralette

Why not push the boat out and go for something a little more daring and fun with this option from Penneys/Primark for €4



Crochet Tops

Another absolute must, these tops are perfect for if you want to be a bit different and stand out from the crowd. Sure, you may freeze but it’s totally worth it for that to die for Instagram. Vintage shops are great to pick these up at relatively cheap prices but if you can’t get yourself to one, PrettyLittleThing have plenty of choice, including this absolute beauty for €25



Crochet Ladder Detail Crop Top

Floral Trousers
Festivals are the perfect opportunity to step out of your clothing comfort zone. Swap the plain skinny jeans for a pair of floaty floral pants and you won’t know yourself. I absolutely love these €26 Boohoo culottes as well as these quirky €22 ruffle hem trousers.



Madeline Oriental Floral Dipped Ruffle Hem Trousers

Gemma Flora Crop Culotte Co-ord

Accessories
No outfit is complete without its accessories. Out with the flowercrowns and in with bandanas. Sunglasses and bum bags are also key pieces. Wellies are a must have, especially here in Ireland. Oh and you can’t go wrong with glitter, lots and lots of glitter.




White Contrast Zip Mesh Bumbag €12.99

Body Sparkles €15

Festivals are your one opportunity to go mad and express yourself however you like through your clothing. Have some fun and don’t give a notion as to what others think of you… Chances are, their outfits will be just as crazy as yours. 

Stay Gorgeous,
Katie x