Not Just Your Everyday MUA


Lucy Fitzgibbon (17) a.k.a. LucyFitz is far from being your everyday teenage girl.

With almost 40,000 followers on social media, Lucy is set to be Ireland’s next big thing in the world of makeup and beauty blogging.

It all began in her bedroom back in Askeaton, County Limerick during Christmas 2015.

Having initially set up an Instagram page where she could generate content from her latest makeup creations, Fitz describes how “it all snowballed from there.”

Three weeks into the establishment of “LucyFitzMakeup,” to her surprise, people began messaging for makeup appointments.

Fitz knew from the start she did not want to be an MUA (makeup artist) as she believes “makeup artists are very replaceable.”

Following on today’s social media trend of every second person being an MUA, Lucy has not limited herself in this regard.

Instead, Lucy is determined to focus on her blog in the hopes of someday bringing out her own line of products.

Admittedly this will be tough for the young blogger given she is currently balancing her studies in preparation for the Leaving Cert alongside her budding beauty career.


Lucy, like many others has been subject to negativity both online and within the beauty community.

“People don’t take me that seriously due to my age,” Fitz explains despite trying to use it to her advantage as proof of how motivated she is.

Lucy feels very lucky to have an “army of people” behind her when negative comments are passed as loyal followers are key to staying positive when surrounded by online hate.

“I feel like my followers are all organic, I’ve grown them from me and not other people’s shoutouts,” she says proudly.

With a strong belief that nobody is perfect, Fitz alludes to the fact that her followers like her for being down to earth and relatable, creating a platform allowing her fans to remain loyal whilst being interactive.


Unlike most popular beauty bloggers, Fitz does not maintain a so called “perfect image,” openly removing her makeup in front of thousands in the hopes of relating to those who follow her.

Speaking about her recent experience following a free press trip to London, Lucy wants her followers to understand, “it’s not all as it appears to be,” describing the industry as “awful.”

Already, at the age of 17, the blogger has had to ask herself, “do I really want to get myself into this?”

Rather than focusing on the downside, Lucy has thrown herself into her work, concentrating on her brand and upcoming event, “Lucy Fitz Here and Now.”















“I want to talk about things I haven’t talked about before and show a side people don’t know about me.”

Although growth of her platform has been gradual, Lucy is “excited to see how far it will go,” and is curious if it will keep progressing as she grows older.

With hopes and dreams of studying physics and astronomy, Lucy is looking forward to the future as she really does not know what is in store for her.

 “I hope by the time the Leaving Cert comes around that I’ll be able to retire I’ll be so famous,” she jokes.


Katie x
Today marks the day John Lewis' 2017 Christmas advert officially sees its release. 
For those of you who don't already know, John Lewis is a chain of high-end department stores in the UK famous for not only their beautiful products but also their annual Christmas advertisements. Given the day that is in it, I figured why not look back on what have been some of mine and hopefully your favourite stories from the past few years.

To kick off, the advert that caught everybody's attention, shooting the company into the spotlight, 
2013's "The Bare and the Hair"


Next up, one of my absolute favourites. 
A real heart warmer, 
2015's "Man on the Moon"


A love story that would melt even the coldest of hearts,
2012's "The Journey"


Another favourite of mine, this story brings a tear to my eye and I'm sure its not just me,
2014's "Monty the Penguin"


John Lewis did a great job with 2011's ad, perfectly summing up what the countdown to Christmas and the anticipation of that all important day is really like for both young and old.


An adorable portrayal of the Christmas Day excitement and yet another favourite of mine,
2016's "Buster the Boxer"


A little bit of a let down and somewhat confusing with the story line, this year's advert is causing a bit of a stir on social media.
Last but not least, 2017's brand new John Lewis advertisement, "Moz the Monster."
Like it or not, you decide.


Katie x
1980's, 1990's, 2007 and now 10 years later, having come and gone in and out of fashion, the famous full fringe is well and truly back with a bang. Coming in a variety of styles, celebrities such as Ariana Grande, Bella Hadid, Dakota Johnson and even Kylie Jenner are bringing the once forgotten trend back to life.




Having had a fringe myself for a while now, here are my top tips on how to rock what I believe to be the next big thing coming into 2018.


To begin, there is a good chance your first fringe will not turn out exactly how you wish, mine certainly didn't! Don't let this put you off though, do your research, find a style that you really love and allow the fringe to grow and fit your face. I promise you that with a little trial and error, you will eventually be left with the fringe of your dreams.

August 2016
August 2017















Should you commit to this hairstyle, I do warn you, it can be quite a nuisance depending on the style and how fussy you are. Unfortunately, Irish weather and bangs are not what you would call best friends. For me, having a full, block fringe, I find the wind completely destroys the look as it splits and blows it everywhere. Should you find yourself in this situation, my top tip for you is to carry a comb in your purse or bag. A quick brush through and you will be back to normal. For those of you who opt for a more chopped fringe, this should not be of much bother to you.

blonde hair GIF

Ok so here's the downside to having a fringe, even the best hairdressers mess up. Not every time thankfully but once in a blue moon you will be left less than impressed. Whether it be a crooked fringe or you end up looking like Haku from Spirited Away, just go with it, hair grows back in no time.



 Speaking of hair growth, tired of the fringe already? Decided its just not for you? Well then, the side swoop is your new best friend. You always have the option to turn your fringe into a side fringe be it three days or three weeks old. I do this a lot when I'm out or in the gym as a fringe against your forehead can be quite uncomfortable when you sweat. No matter how good it looks, there is no better feeling than sweeping a fringe off your face for that extra breath of fresh air. Change up your look or simply grow it out into side bangs, you decide.


Still not sure if you want to make the chop? Do what I did and give it a trial run. Here are some links to tutorials on how to DIY your bangs.








Stay gorgeous,
Katie x